UX Research

This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting.

UX Research

UX Research

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure

More Books:

UX Research
Language: en
Pages: 256
Authors: Brad Nunnally, David Farkas
Categories: Computers
Type: BOOK - Published: 2016-11-15 - Publisher: "O'Reilly Media, Inc."

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can
UX Research
Language: en
Pages:
Authors: Brad Nunnally. David Farkas
Categories: Computers
Type: BOOK - Published: 2016 - Publisher:

Books about UX Research
UX Research
Language: en
Pages: 256
Authors: Brad Nunnally, David Farkas
Categories: Computers
Type: BOOK - Published: 2016-11-15 - Publisher: "O'Reilly Media, Inc."

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can
Proceedings of IAC in Vienna 2020
Language: en
Pages: 219
Authors: Group of Authors
Categories: Business & Economics
Type: BOOK - Published: 2020-12-10 - Publisher: Czech Institute of Academic Education

International Academic Conference on Global Education, Teaching and Learning International Academic Conference on Management, Economics, Business and Marketing International Academic Conference on Transport, Logistics, Tourism and Sport Science
Presto Sketching
Language: en
Pages: 369
Authors: Ben Crothers
Categories: Computers
Type: BOOK - Published: 2017-10-19 - Publisher: "O'Reilly Media, Inc."

Do you feel like your thoughts, ideas, and plans are being suffocated by a constant onslaught of information? Do you want to get those great ideas out of your head, onto the whiteboard and into everyone else’s heads, but find it hard to start? No matter what level of sketching