Approaches to Media

One of a series of five readers, this volume illustrates and exemplifies the variety of ways in which the mass media have been researched over the last 50 years.

Approaches to Media

Approaches to Media

One of a series of five readers, this volume illustrates and exemplifies the variety of ways in which the mass media have been researched over the last 50 years. It identifies the major divisions within the field, including mass society theory, the media effects tradition, and other factors.

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